Work That Moved the Needle
Three projects across brand strategy, demand generation, and AI-powered content operations — each one a different dimension of how I think and build.
From Four Brands to One Voice: A B2B Brand Unification Story
Four acquired brands. Four websites. Four customer experiences. I unified them all into a single solution-oriented identity — rebuilding messaging, digital presence, product branding, and every customer touchpoint — without losing the market equity each brand had earned.
Building a Demand Engine from the Ground Up
Repositioned a product-support marketing team into a full revenue-generating demand engine — generating $55M in pipeline Year 1, scaling to $110M by Year 3 across 7 global markets.
Building an AI-Powered Content Workflow
Designed two specialized AI agents — Edwards (editorial) and Ortiz (SEO) — to run an enterprise-quality content operation as a team of one. Trained on 15 years of marketing expertise.
Interested in working together?
Open to Director of Content Marketing and demand gen leadership roles — and available for fractional and consulting engagements.